Have you seen Sesame Street's latest parody?
Cookie Monster and his friends take on the
Hunger Hungry Games. They stop and think in order to solve simple patterns, helping them identify what to eat.
Now, fess up...did you watch or did you share with your kids? Did you know that Sesame Workshop uses parodies, celebrities, and references to pop culture in order to draw in adult viewership?
But why does adult viewership matter?
Research shows that ...
Children benefit most from exposure to digital media when a more capable individual mediates the experience with them!
When parents or more capable others, such as siblings, friends, caregivers, and teachers, watch media with children they help relate the experience to the child's daily lives, further enhancing the learning experience. This is called co-viewing and research has shown that it has a positive effect on a child's development, compared to individual viewing experiences.
Parents don't necessarily have to talk to their child about the program while it is being viewed, but because there was a shared viewing experience, the content of the information viewed may come up later. The child or parent may bring up something that was seen as it applies to their day or play scheme. Together they may discuss, analysis, and relate the content to information that the child is learning or an extension of material already learned.
So it's no accident that you enjoy these parodies perhaps even more than your child might! Now you have the perfect reason to put down that laundry and watch with your kids!
Research brought to you by....
Fender, J. G., Richert, R. A., Robb, M. B., & Wartella, E. (2010). Parent teaching focus and toddlers' learning from an infant DVD. Infant & Child Development, 19, 613-627.
Mendelsohn, A. L., Brockmeyer, C. A., Dreyer, B. P., Fierman, A. H., Berkule-Silberman, S. B., & Tomopoulos, S. (2010). Do verbal interactions with infants during electronic media exposure mitigate adverse impacts on their language development as toddlers? Infant & Child Development, 19, 577-593.
Takeuchi, L. & Stevens, R. (2011). The new coviewing: designing for learning through joint media engagement New York: Joan Ganz Cooney Center at Sesame Workshop.
Zhao, J. & Hao, X. (2004). Parent-child co-viewing of television and cognitive development of the Chinese child. International Journal of Early Years Education, 12, 63-77.